What Do the The Pittsburgh Pirates and Bryan Cole Have in Common? They Both Have "Pride and the Passion"

The long-awaited Pittsburgh Pirates commercial featuring “Pride And the Passion” by Bryan Cole has taken the television airwaves by storm.  Debuting on the Pittsburgh-based Root network during last Sunday’s Pirates vs. Padres game, the 30 second spot is an ear-pleasing, eye-popping celebration of the Pirates current season.  From the opening chant of “Hey Hey Hey Hey,” the commercial is filled with action footage of players, scenic stadium shots of PNC Park, and most importantly, devoted Pirates fans.  The ads will continue to air throughout the remainder of the baseball season.

The timing of the Pirates ads could not be more perfect, as the single for “Pride And the Passion” continues its ascent up the New Music Weekly Country Singles Chart.  This week, the song climbs 9 spots from #75 to #66, just behind Craig Campbell “Fish."  The single is also beginning to make some noise with Music Row reporting stations, which should result in chart action with the respected publication.  We’ll keep you up to date with news as we get it.