TRACY LAWRENCE PERFORMS “SATURDAY IN THE SOUTH” THEME ON FOX SPORTS SOUTH AND SPORTSOUTH NETWORKS

FOX Sports and SportSouth Launch College Football Programming Featuring Lawrence

NASHVILLE – August 31, 2011 – Thirteen million football fans will soon hear a new theme from multi-platinum recording artist Tracy Lawrence as FOX Sports South and SportSouth launch their biggest college football kickoff campaign in the networks’ history, showcasing the song “Saturday In The South.”

Lawrence’s “Saturday In The South” debuts Thursday, September 1, and will be the music centerpiece for the FOX Sports and SportSouth college football campaigns. The networks will broadcast over 70 games from the SEC, ACC, Conference USA, Big 12 and Pac-12 and the weekly college football shows SEC Gridiron LIVE and The NEW College Football Showduring the season.

“FOX Sports South was looking for an “anthem” to showcase their college football coverage, and be used in promoting the “tonnage” of football on the networks,” said Michael Brouder, Director of Marketing and Network Presentation of FOX Sports South. “Saturday In The South” will be showcased in weekly on-air promotions and in-game highlight packages in and around the games that FOX Sports South and SportSouth televise.”

In addition, the “Saturday In The South” will be featured in all promotional tune-in messaging of college football games.

The network is exploring additional opportunities to shoot a video to incorporate Lawrence performing the song for the campaign.