Each Hero to Receive $5,000 Grant from Toyota; New Toyota Tundra awarded to 2011 Conservation Hero of the Year
New York, NY—October 7, 2011—Country star and celebrated TV host Craig Morgan is thrilled to join Field & Stream, the world’s leading outdoor magazine, in recognizing the2011 Heroes of Conservation. The honorees will be celebrated at a gala event in Washington D.C. on October 11, where they will be presented with a $5,000 conservation grant. One honoree will be named Field & Stream’s Conservation Hero of the Year and will walk away with a new Toyota Tundra, all made possible by the generosity and support of Toyota Motor Sales, U.S.A., Inc. Morgan will host the event and perform an acoustic set live for attendees.
Now in its sixth year, Field & Stream’s Heroes of Conservation program is dedicated to honoring individuals involved in grassroots projects to preserve the land, water and wildlife vital to sportsman’s pursuits. Field & Stream’s 2011 Heroes of Conservation will be profiled in the October issue of Field & Stream, on newsstands September 20. The Heroes are also profiled in episodes of Field & Stream’s HOC TV, currently available at www.FieldandStream.com/heroes.
“Sportsmen don’t just talk about protecting wildlife and wild places,” says Anthony Licata, Editor of Field & Stream. “They actually do it. The conservationists we named heroes tonight are out in their community doing grassroots work, while also inspiring a lot more people to get involved and do their part. We’re proud to recognize and celebrate their accomplishments.”
"This is a very important program to Toyota because it acknowledges individuals who go out of their way to make the environment a better place," said Keith Dahl, National Marketing Manager for Toyota. "These people aren't looking for gratitude or recognition. Instead, they work tirelessly because they want to make a difference - for our generation and generations to come. We take great pride in being able to spotlight their efforts on a national stage."
Field & Stream has been committed to the preservation of natural resources for more than 100 years. The magazine helped to popularize the term “conservation ethic” in 1907 and in 2005 featured an article titled “Heroes of Conservation,” focused on the local efforts of everyday outdoorsmen. Out of this, a new program was created to recognize sportsmen’s efforts to protect fish and wildlife. Since the introduction of the program, the magazine has been proud to profile and support the conservation efforts of more than 200 men and women.
The Heroes of Conservation Awards are open to individuals involved in a hunting- and/or fishing-related conservation project that is well under way or completed. Selections are based on a number of factors, including leadership,
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