TRACY LAWRENCE SCORES ANOTHER WIN WITH “SATURDAY IN THE SOUTH” ON CBS

CBS Sports Chooses Song For College Football LG Sponsored Highlights

NASHVILLE – October 27, 2011 – Tracy Lawrence is on a winning streak these days with his song “Saturday In The South.” On the heels of Fox Sports South Network adapting the song for it’s college football theme earlier in the year, CBS Sports Network has just selected the song for their College SEC Football telecasts.

Each week during the CBS sports telecasts of SEC football, Lawrence’s “Saturday In The South” is slated be part of an LG Sponsored vignette series that highlights the passion on and off the field during the game.

On Saturday (10/22), Lawrence took time to soak in a little “Saturday In The South” of his own by attending the LSU vs. Auburn game to perform for the CBS Sports telecast. CBS Sports filmed his performance with plans to use the video of song in future campaigns on various platforms including CBS Sports and CBS Sports Network websites. In addition, Saturday’s entire performance was made available online at the networks website during the game.

During the game, Lawrence had the opportunity to visit with CBS Sports commentators Verne Lunquist, Gary Danielson and CBS producer Craig Silver to celebrate the new relationship with the network.

“I am excited that CBS Sports has chosen “Saturday In The South” to be part of their telecasts,” saysTracy Lawrence. “It‘s great to see Country music being utilized in several football campaigns this year and I’m proud to be part of it.”