As an artist, don't just promote your product, it's necessary in today's world to promote your personality and your purpose. Fans need more than a sales pitch, they need a connection, they need engagement. Think of getting a call from a phone salesman, you don't want to hear it, right? Fans are the same way. They don't want to just hear "buy my new cd", "go to my show", "buy my cool new t-shirt" or "I'm #41 on Reverbnation", they want a reason to do these things and it's up to you to engage your customer, to make them want to listen to your "Sales Call". Don't get hung up on, close the sale!
- Jenn
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