CREATING A SMART BUZZ ABOUT YOUR MUSIC - INCREASE YOUR SOCIAL MEDIA "VALUE"

"Once your products are created, simply write about them, talk about them, and create articles from the content and say “Yes” to interviews. The buzz created will point people back to your site." - Kytka Hilmar-Jezek

Same goes for music. Once you have a new "product", begin a smart and well thought out buzz to get it heard and increase your social media "value".

1.) Tell your fans, promote the heck out of it in new, creative ways, not just "here's my new CD" or "check out my video." 

 Create contests that involve fans. Put them in your videos to promote the music. Here's an idea, choose a few random fans that are regular hardcore promoters of your music, pick up the phone & call them, ask them for ideas, get quotes to use in trade publications. Don't just rely on industry quotes. There is no bigger promoter than your fan base. They'll be honest about your music.

2.) Connect w/ bloggers, journalists, and local media. 

Don't turn down an interview request because you don't think the audience won't be big enough - do you really want to put limits on your publicity and possibilities? Anyone willing to genuinely help you and is interested enough to talk to you about your music is a good thing.

3.) Respond to as many tweets and Facebook comments as you can personally without relying on a social media manager all the time. 

A social media manager can never convey the same emotion as you can when it comes to what you want to say and what's on your mind. If you're proud of your new project, take the time to tell people why it means so much to you. If you have time to read your timeline, you have time to interact on it. When fans and potential fans see that you take the time, they'll take the time in return. Nothing means more to a fan than a personal connection. So, 3 things - FIND the time, MAKE the time, TAKE the time.

4.) Don't oversaturate your or your fans timelines and don't swim all into their DM's with the same spam posts over and over. 

There's nothing more of a turn off than constant spam about a new project or show. When you look at an artist's timeline and it's nothing but the same tweet over and over, it's honestly annoying as hell and the quickest way to get someone to move on. Change it up, post about it a few times during the day but differ the wording, make it less "robotic" and make it more personal. You want to create a buzz, not put people to sleep. Also, if you're going to send someone information about your music, take the time to introduce yourself and thank them for listening, don't just DM a link and "Here's my new single." That is the surest way to get the opposite reaction than the one you hope you'll get.

This is your product, your music, your name, your reputation and fans are the ones who make the difference between your career and your hobby. Be buzz smart.

- Jennifer Smith
Follow Jenn on Twitter at @Lovinlyrics

MAKE THE CONNECTION: BRIDGE THE GAP WITH YOUR FANS AND MAKE THE MOST OF YOUR SOCIAL MEDIA ACCOUNTS

Are you an artist on social media? Are you noticing a drop in your followers or that you just can't seem to build a social media following larger than you'd like? With social media (Twitter, Facebook, TikTok etc) making such a huge impact in the world of entertainment today, it's almost a must for any new artist to get their music and name recognized. Word of mouth seems to be the best way to get that done these days. People like music and people like to talk, put those together and it's a surefire win-win combination UNLESS you aren't working it like you should be in order to get the most traffic and new fans. As a fan of social media and country music, I thought I'd share some things we've received feedback on from fans and artists alike. It's simple, you have to engage, connect ... you can't just DO social, you have to BE social. Here are some things to consider which may help you bring in a more solid, lasting fan base rather than the touch and go follower.

The first thing to remember is that social media is 

"more about sociology and psychology, more than technology" 

- Brian Sollis

Social media is about getting more personal with potential fans and current fans whereas your website is more about the technical side of your business. Social media is just that, social. Websites are mainly for your "advertisements" such as news stories, merchandise, tour dates, etc. You may have an "online store" on your website but essentially your website as a whole is your on site store, it's there to sell you as an artist. Granted, social media is a way to sell yourself too, but it's a great way for your fans to "sell" you as an artist and that's why you have to connect with them to find out what they want, what they like and how they will be willing to promote you. You'd be surprised the amount of fan promotion going on that you can't see, the "groups", "fan clubs" and "support pages" on Facebook and Twitter. It's amazing how deeply your fans care and want to help you succeed but you have to show them that you're interested and that you care about what they're doing for YOU. They want to be included and you need to show them that you're willing to include them and even more so that you WANT to include them.

As an artist, you HAVE to interact with your fans. They are your bread and butter and can make or break you. I know your schedules are busy, so are theirs, yet they make time to spend their hard earned money on YOUR music because they think you've got something worth investing their time and dollars in. That should be a compliment to you and you should want to give back to them, even if it's a simple hello. Now I know it's impossible to personally contact each fan who comments on your Twitter or Facebook pages, but at least make a visible effort. If you never interact, people will stop coming to your page and find other artists who will. Every time a fan tweets or posts about you, that's promotion for you. The least you can do is acknowledge a few of those posts with a sincere and personal thank you. Go through your timelines, pick a random few who have posted about you and say "Hey, thank you for that. I appreciate it!". Simple, easy peasy and will make someone feel appreciated. You can't go wrong with appreciation. Once you do that, chances are they'll probably post it for their friends or other fans showing that you took the time to acknowledge THEM out of a crowd of thousands and that says more than you realize. It will also show potential fans that you pay attention. Social media is a forum that wasn't available 10 years ago, you have the advantage now. Use it to the best of your ability.

Just a couple of fan suggested ideas to really make an impression.

1.)  Pick a few followers (make sure you're following them back if on Twitter), message them and ask if you can call them to personally thank them for buying your music, your merchandise, for telling others about you. That's something they'd never forget.

2.) Watch fans timelines and notice things like special events for them like birthdays, new babies, weddings, etc? Acknowledge those events. For a fan to know that you take the time to pay attention to their big news and that you think it's big news too is HUGE.

3.) Don't just "like" a post. If you really like it and it hits you, share the post to your followers. Then they'll share it to theirs and draw more people to your pages.

"Don't build links, build relationships." 

- Rand Fishkin

By God, keep your page interesting. Don't just self-promote, self-promote, blah blah blah. That gets old really quick and is a HUGE turn off, even to your biggest fans. They want something more personal, something fun, something to keep them coming back for me.

Don't just post about yourself. There is so much more out there to talk about than your business, your shows, your latest Reverbnation standings. Humanize yourself. You don't have to get too personal, but soften your edge a little, let your guard down. Yes, you may be hesitant because let's be honest, there are those obsessive weirdos out there, the overzealous fans who quite honestly want to get too personal, think you are best friends, and probably make your skin crawl a little. The great thing about social media is that you can block those people and connect with those who know their boundaries, who have good and honest intentions and realize that your great aunt Selma isn't their great aunt Selma. Those kind of people aren't the core existence of your fan base and in reality, only make up a minuscule percentage of it. The majority of fans are down to earth, good and honest people who just want to see you succeed and love your music.

"Marketing is no longer about the stuff you make but the stories that you tell" 

- Seth Godin

Many artists like Jake Owen, Dierks Bentley, Benton Blount, Craig Campbell, Jason Michael Carroll, Steve Holy, Mark Wills, JT Hodges and Hillary Scott of Lady Antebellum post pictures of their families. Taylor Swift is always posting pictures of herself doing something crazy like her recent "cookie baking". Brett Eldredge is always posting something that will make his fans laugh. These artists have built a huge sincere following from letting people see them as more than their favorite artists, they see them as parents, as spouses, as ordinary people with extraordinary jobs. Let people see that there's more to you than where you're playing, what your latest cd or single is, how many followers you have.

Tell stories - did you bust your butt on stage? Tell them about it. Did you hear a great clean joke? Tell it. Press releases, the latest news and performance schedules are great but what about telling them about something funny that happened at your last show, your latest embarrassing moment, a stupid joke or do a webisode? Keep 'em clicking on your site, that's your goal. The more clicks, the more interest, the more interest, the more music you sell. Focus on quality. The more quality you put into your posts, the better quality fan base you build, which means better quality promotion from them you'll get in return. Be personable, it counts for so much in today's marketing environment. Involve your followers, do random social media contests, you need to do something that the other guy isn't doing.

One other note, don't always post pictures of you with a beer or red solo cup in your hand. We know you're a drinker, a partier, a certified bad ass but it's not necessary to post that in EVERY picture. It doesn't make you look cool, it makes you look like your next performance will be in rehab. It's also unnecessary to post a picture of you throwing peace signs or acting like you're all gangsta thug. You're not a gangsta and well, it just looks dumb. Just post a simple pic without all of the unnecessary posing. That's not how you naturally act all day, don't do it in every picture. That gets old really quick.

Keep Political Views / Rants / 4 Letter Words and Unfounded Gossip 

to a Minimum, If At All

If you're an artist, the worst and easiest thing to do is offend someone. Don't forget that not everyone who reads your posts is going to agree with you and that's fine, however those potentially harmful posts can cause you to lose a fan, who in turn, is going to tell someone else and so on. Also keep in mind that not everyone who reads your post is an adult, kids tend to read these pages just as often as adults and while you're not a babysitter, you still have an obligation to those who essentially put food in your mouth and a roof over your head to keep it clean, keep it friendly and keep it worth coming back to. People are connecting with you because of your music, keep that the forefront. Yes, you have the freedom of speech, but remember so do other people and you don't want people using it to talk about you negatively.

Keep Your Timelines and Streams Current

Again, I know how busy you guys are, but have someone keep your page updated regularly. There is nothing more disheartening to a fan than to check your page everyday only to see that the last update was 6 months ago yet they know you've have more activity with your music than that. Most everyone has a smart phone these days, get the free apps and UPDATE often. Keep their interest and they'll keep buying your music.

Take Social Media Seriously. It's NOT a Waste Of Your Time

When Myspace first hit the limelight, people were interested in it, not as a marketing tool but as a way to catch up with old friends. Once professionals saw the traffic they could drive to their business, Myspace was no longer a way to kill free time, it became a lucrative way to interact with potential customers. While Myspace is still out there, Twitter and Facebook have become the top ways to interact with the public, to grow your business and trust me, people take this VERY seriously once they start their account and promoting it.

In essence, think like a potential fan. See yourself from their point of view. Do you like what you see? What can you change? What can you stop doing and begin doing? What can you do to better your personal connection?

- Jennifer Smith
Follow Jenn on Twitter at @Lovinlyrics

LIVE MUSIC IS BACK ... HOW TO AVOID TICKET SCAM SITES

Now that live events are finally starting to come back, here’s a reminder on how to best buy tickets for any event and not get caught up in third party sites and scammers.

If you see an event that you are interested in and want to purchase tickets, please do the following:

- Go to the artist's official page/website, find event & click link there.

- Or go to your browser & type in name of the show/venue. This is where scams come in. The search will list paid ad pages first. These are typically 3rd parties that may look like a legit venue/ticket site.

- Scroll until you see the venue's official site. Click on it to double check you have the right site, click on their social media icons & make sure it goes to the right page.

- You can also search Facebook for the venue page & click on their events for official ticket links.

- Most events sell tickets through Ticketmaster, AXS & Eventbrite.

- Approved 3rd party sites are Stubhub & Vividseats.

- If you see crazy high & questionable ticket prices, do your research. It's probably a scam site.

Just be smart. Verify before you purchase your tickets.

#ARTISTTIPS - EVERYBODY'S TWEETIN' AND POSTIN'

Social Media is a HUGE platform for new artists. It not only allows you to get your music out there, it allows you to bridge that gap between you and your fans, bring you closer to the front lines and get to know them better and allows them to get to know you better. If you're not active and regular on social media , you're missing an important opportunity to expand your audience.

Not Sure What to Post?

People are hesitant about what they should or should not put on social media and that's a good thing because there are some things that just need to be left off your timeline, especially if your purpose is to GAIN fans. Stay away from inflammatory subjects such as politics, tabloid garbage, "personal" details, etc. There is such a thing as TMI.

Try These Instead:

- What Are You Doing???  - Are you working on a new CD? Tweet about it. Are you on the road and discovered a cool new venue? Tweet about it. Did you adopt a rescue animal? Tweet about it, people LOVE animals.

- What Is Coming Up? - Do you finally have a release date for your new video? Put it out there. What's next on your tour schedule? Upcoming TV appearance? Talk about it!

- Share Interesting Content - It doesn't always have to be music. Did you see a new movie that you really liked? Did you hear a song by another artist that you fell in love with? Share what interests you with your fans.

- Retweet, Re-post, Repeat - Simply liking a post isn't getting the word out. If someone tweeted something nice about you, complimented your new song, raved about your latest performance - like it AND re-post it so others can see the positive feedback you're getting.

- Ask Questions - Ask your fans what THEY want to hear, ask what their current favorite song by any artist is, ask for ideas. You could get an idea for your next hit single or video just by asking a simple question. You may also find out what fans DON'T like that you're doing which is always helpful and might make you rethink some things. You may even discover that your "team" isn't exactly doing what they should be doing like updating your website, posting as often as they should be, etc.

- Fun Stuff - Post funny videos that made you laugh, non-offensive memes, jokes ... make your fans laugh, let them see the not so serious side of you. Brett Eldredge, Mark Wills, Joe Bonsall, and Blake Shelton are some of the best at this and they know how to keep 'em coming back just by making them look twice and laugh.

- Recommendations - Thinking about seeing a movie or looking for a new book to read on the bus? Ask your fans for their recommendations. Want to try a new restaurant on your next tour stop? Ask the people that live in that area.

- Likes and Dislikes - Find out what your fans like or dislike about your new single, video, social media account, website, etc.

- Snapshots from The Road - People love pictures.They love anything visual and social media is big on visual content. Post pics from the road, pics of you with fans, pics of your new dog, etc. Give your fans the bigger picture.

- A Simple Acknowledgement Goes a Long Way - Acknowledge random tweets on your timeline. Respond unexpectedly and make someones day. Thank them for showing off your new t-shirt in their latest tweet, thank them for making the 5 hour drive to see your last show, congratulate them if you see they're celebrating something such as a birthday or birth of a new baby. Show them that it's not all about you. Show them that they matter.

- Take Part in Social Media Events - Answer questions in a Twitterview, live tweet from events, etc Facebook Live, Stage It and Periscope are great ways to bring yourself to your audience when they can't physically get to your show or when you just feel like doing something off the cuff. Imagine if Elvis had been able to Facebook Live from the Jungle Room at Graceland or if Merle Haggard just performed an acoustic Stage It show from his couch?

- Post Random Thoughts on Life - share quotes, advice or photos that have helped you through rough times. If they helped you, they may help someone else who really needs it.

Don't be afraid of social media. It's an advantage that wasn't around for artists until just a few years ago. It can be a machine that can move your career forward rapidly or if you use it wrong, it can move you in the wrong direction. Use it wisely, use it regularly ... just use it to your advantage!

- Jenn

Follow Jenn on Twitter at @Lovinlyrics

#CMAFEST2018- 20 TIPS FOR CMAFEST FIRST TIMERS OR JUST THOSE WHO NEED A REFRESHER

The most wonderful time of the year is upon us once again and no, I don't mean Christmas. It's almost CMA Fest! If you've never been to CMA Fest or you haven't been in awhile, you are in for a great time so here are a few tips to help you prepare from someone who's been a few times:

Tip #1: Pre-plan, be aware and know what you want to do. There's a lot to miss if you don't. This is 4 days of country music madness, a country fan's 5 star restaurant with lots of choices on the menu. Don't spend your time in Nashville figuring out what to do, figure that out before you get there. Don't plan on getting a last minute hotel either. Hotels usually start about $200 a night minimum for the week and can book up a year in advance. If you're reading this today, you should already have your hotel booked and your airline tickets confirmed otherwise you're gonna be paying a no so pretty penny. Penny heck, try an ungodly amount of dollars!

Tip #2: Bring lots of film, a HUGE memory card or extra memory cards and extra camera batteries. You WILL Need them. Keep your camera with you at ALL times, celebrities are everywhere, on the street, in restaurants, grocery stores and even public restrooms (but I don't recommend asking for a photo while in there. LOL). Don't forget your phone/camera chargers! I actually recommend purchasing a power station by Mophie or PNY for your smart phone which is basically like having a brand new battery. Don't buy a super cheap one though, it won't give you much of a recharge.

Tip #3: Bring comfortable shoes with thick socks if you're gonna wear sneakers. Heels may look cute but you'll be cursing and walking awkwardly after a couple of hours. Of course boots are always acceptable. There is a TON of walking. I mean MILES of walking on HOT pavement.

Tip #4: KEEP HYDRATED. By hydrated, I mean water, water and more water. Nashville is hotter than Satan's swamp crotch in the summer, sometimes reaching temps of 100 degrees and is known for it's drenching humidity. Keep as much water near you as possible. You are not only in the heat, you're walking A LOT and will be also smack in the middle of more people than you ever care to see again in one place in your life and that gets HOT. (also stinky, but we're not talking about that right now.) Beer is great, but think WATER WATER and MORE WATER or you will find yourself fainting and laying smack on the sidewalk while people point at you and walk around you snickering. Saw it happen last year and paramedics may have a hard time getting to you because of the crowds. Just prepare yourself. Some deodorant companies like Ban make cooling cloths now that will not only cool you off but help with the stink!

Tip #5: Bring your own sharpie and what you want signed, you never know who you'll see or where. Again, you may see a celebrity in a restroom, let's not pull out the sharpie there, OK?

Tip #6: Be respectful of those around you, even those overzealous obsessed fans who push and shove to get to their "best friend" celebrity. Let them be the ones to look like an ass, not you. Just take a deep breath, step back and let 'em go. Manners, people, manners. They don't fall by the wayside just because it's CMA Fest.

Tip #7: If you see a celebrity with their family or in a "private moment" outside of the CMA madness, please leave them alone. There are places and times to approach and fawn all over them, private moments are not those times. Be mindful of their privacy. Look for them later at an autograph signing event where it's appropriate. Remember that for a lot of these artists, this may be the only week they're home during a tour so their family time is limited and is special to them. Let them have it. Don't be her.


Tip #8: Keep your eyes and ears open. You NEVER know who or what you'll see during the week. Not everyone there is in the music industry, there are also a lot of actors and actresses in town who love country music and will be wandering around as well as maybe sports celebrities. You never know. Also listen to the music coming from the honky tonks and side stages as you walk around, you may stumble upon a last minute jam session or a unscheduled surprise performance by someone you hadn't planned on seeing. CMA Fest is chock full of surprise goodness.

Tip #9: Be aware of your surroundings. While Nashville is amazing, it's also dangerous if you're in the wrong place. Don't walk alone in unknown areas or at all if you can help it, use the buddy system, especially walking to and from your parking area and between venues. Don't take shortcuts you don't know and if someone is  following you, make sure you move to a populated area. Don't be afraid to scream or be loud if you feel threatened. Keep your cell phone with you and ready to dial 911 if needed.

Tip #11: Have FUN. Don't get bogged down with things, let loose and enjoy all that CMA Fest has to offer. Don't plan everything, enjoy some spontaneity as you never know what or who you may see or what you'll miss. Keep your eyes and ears open to everything around you, listen to people talking and get to know people, you may find out about a private party you can schmooze your way in to or even get invited to if you're talking to the right people. You may also have a celebrity sighting on the street or in a bar, who knows!

Tip #12: If you happen to be invited to an artist's special private party, a "hush hush" event or something you were allowed to attend as a specifically invited guest, leave as small a footprint as possible when you leave. Be gracious, be appreciative and if there is a merch table, purchase something to support the artist or leave a tip in the tip jar. Don't monopolize the artist's time, don't ask for them to sign 40 items or call your grandma Ethel. Get your autograph or photo, thank them for their kindness and for their music and be on your way. The smaller your footprint, the bigger your chance of being invited back.

Tip #12: Don't focus all your time on the major artists, this is the best time to experience what you don't hear on the radio, to meet and say hello to those new artists who are just as good if not better. Give the smaller shows your attention, you may find you actually enjoy them even more than the large shows. They're more personal, you can get closer and even meet the artist. Show them your support!

Tip #13: Explore the city and the surrounding suburb areas. Check out the Parthenon, the Hermitage, Music Row, do the Nashville TV show location tour, go see a show at the Bluebird, eat lunch at the Loveless Cafe, shop at Opry Mills Mall, the list goes on and on of amazing places to see outside of the boundaries of CMA Fest. Go pay your respects to artists who have passed such as Johnny Cash, June Carter Cash, George Jones and Little Jimmy Dickens. The cemetery offices have maps to where these artists are buried and are more than happy to give you one. They're free, all you have to do is ask. It may seem morbid but you'd be surprised how interesting it is and how emotional it can be if you're a huge fan of the history of country music. Just a note, don't get stuck in an elevator in a mauseoleum and wind up walking down a dark stairwell into the crematory by mistake ... don't ask, just trust me. Always take the stairs in these places. LOL!

Here are a few of the cemeteries and who you can find resting there

WOODLAWN MEMORIAL PARK -   660 Thompson Ln, Nashville, TN 37204

George Jones, Tammy Wynette, Johnny Paycheck, Jerry Reed, Van Stephenson, JD Sumner, Marty Robbins, Red Foley, Porter Wagoner, Eddie Arnold, Hattie Louise Bess ("Tootsie" of Tootsie's Orchid Lounge), Webb Pierce, Little Jimmy Dickens, Dan Seals

HENDERSONVILLE MEMORY GARDENS - HENDERSONVILLE

Johnny Cash, June Carter Cash, "Mother" Maybelle Carter, Ferlin Husky, Johnny Russell, 

SPRING HILL CEMETERY - NASHVILLE

Hank Snow, Roy Acuff, Floyd Cramer, Earl Scruggs, Keith Whitley, Kitty Wells

Tip #14: A lot of the best music you'll wish you'd heard isn't found at LP Field but in the honky tonks, bars, and also at theaters and stages outside of Nashville. We heard about a show being performed in Gallatin, TN when we were there and decided to check it out. It was Chris Golden, son of William Lee Golden of the Oak Ridge Boys and special guests. I knew Chris was an amazing talent but who knew this show would wind up being the best show I saw all week!! Jimmy Fortune of the Statler Brothers and one of my favorite songwriters, Jimbeau Hinson, showed up and performed as well. The band consisted of most of the Oak Ridge Boys' Mighty Oaks Band and there were performances by Chris' children. AMAZING. We were left with our mouths hanging open it was so good. Don't be afraid to wander outside of Nashville, check the local websites and ask around about shows you may not know about. You might be surprised that in the places where there is the least crowd, you'll find the best music. Also don't bypass hearing someone because you're not familiar with the name, all big names started out that way. You could witness the next George Jones, Kenny Chesney or Loretta Lynn!

Tip #15: Bring your appetite. Nashville is abundant with some of the best food on the planet. You WILL eat and if you don't, there's something seriously wrong with you. BBQ, hot chicken, a grilled cheese gourmet food truck and MANY places to stuff your gullet abound!

Tip #16: Don't get so drunk you can't enjoy what you came here for, the music. Don't be "that person" that pisses off everyone around you by being obnoxious, overly loud, puking, spilling your beer, passing out into a urinal or God forbid, taking your clothes off. Leave that to the assholes. Don't ruin your own good time or the good time of those around you. Be responsible and be courteous. You can and will get your ass kicked in Nashville. They take the term "put a boot in your ass" literally. You also may not have enough bail money.


Tip #17: If you're going to Fan Fair X, get there early, the lines are insane and the building is enormous! Get ready to get in and out once you find your celebrity booth, have your camera ready and anything you want signed, they're on a time schedule. Don't hold up the line by telling a million stories of yesteryear or by having an artist sign 5 items or retaking photos because your muffin top was showing. Again, be courteous of not only those in line behind you, but of the celebrity's time. The nicer you are, the nicer they are and the better experience you'll have. Likewise, if you're going to Riverfront, get there VERY early or you will find yourself standing on the hill up in the busiest and most congested area of the park and not in a good mood.

Tip #18: If you're gonna be drinking, catch a ride with a friend, take a cab or Uber. Don't drive. CMA Fest isn't the place you want to to drive under the influence.

Tip #19: If you see an artist's tour manager, publicist, label rep, or crew, stop and tell them thank you. If it weren't for them, CMA Fest would suck. They are responsible for getting the artist scheduled, getting them to the venue, getting your name on any guest lists you're supposed to be on, the lighting at the nighttime shows, the meet and greets, and so many other things that make CMA Fest fun and enjoyable. If you're interviewing an artist for a publication or website, thank both the artist and their management for their time when the interview is over. Also, give the band members attention too!




Tip #20: The Nashville airport is a magnet for celebrities following CMA Fest. Some are getting out of town to visit family, some are just taking a break. CMA Fest is over at this point and you had 4 days to find them and get your pic taken and get your autograph. Give them some space when it's all over with and let them breathe. Imagine if you were hunted continuously for 4 days by thousands of hungry fans. Let them enjoy the time to themselves. Your time is over.

Go have a great time!

SO YOUR FAVORITE ARTIST WON'T RESPOND TO YOUR TWEETS? THIS MAY BE WHY ...

The purpose of social media is to connect with people and the goal of many music fans on Twitter is to make that connection with their favorite artist. Who doesn't like to get a response back from an artist or better yet, a follow? Twitter is the most powerful tool there is for connecting on social media and the best way for a most direct connection between fan and artist other than being at a concert. That being said, there are ways to connect positively and ways that will definitely make you known to that artist but in a not in the way you'd hoped. Here are some tips to make your Twitter experience a positive one! Remember that Twitter is just a simple conversation, the only difference is that it's done via a keyboard. This isn't written as a self-proclaimed "expert", "guru", "maven" or any other self important word people tend to give themselves, but it is written from experience and from conversations I've had with celebrity friends that I have offline and interact with. I've had conversations with many artists and this is always a question I ask them, "what is the best way to get your attention on social media?". It's simply observation and information. You want to get their attention, not get a restraining order.

Don't Tweet Them To Death

We've all seen it - a million tweets from the same person in our favorite artist's timeline. It fills up the timeline over and over again. Some even make your skin crawl. Keep in mind that artists and celebrities are crazy busy. They're not sitting at their computer or looking at their phones all day. There are rehearsals, travel time, schedules set by their labels and management, family time, recording time, etc. They don't get as much time to sit and respond as they'd like, but most do when they can. Also remember that they get hundreds, if not thousands, of tweets a day. It's very easy for you to get overlooked. It's not personal, it's just reality. If they see your tweet and want to respond, they will. If they don't, don't take it personally, they can't realisitically respond to every tweet they get on a daily basis nor are they required to. While Twitter is a great marketing tool for them, it's also not something they have to do. Most do it because they love the interaction, some do it because their management tells them to. Put yourself in their shoes and in the scenario of being offline - do you want someone texting or calling you 45 times in an hour? No, it would drive you crazy and make you wonder if this person is crazy or not. Being persistent is fine, being a pest is not. You can cross the line from fan to creeper pretty quickly which can also lead from being welcome to being blocked.

Keep Your Tweets Interesting 

It's awesome that you "love their music" or that you "can't wait to see them", blah blah blah. Amp it up a little, tell them WHY you love their music, why it makes an impact on you. You can fit it into 140 characters with some creativity and real thought. Tell them something personal that connects you to their music, of an experience you had at a show that stuck with you, tweet something funny (those tend to get a ton of attention). Avoid the "you're so hot", "I love you", "Luke, you could make my speakers go boom boom" tweets. Those are a dime a dozen and are often overlooked.

Don't Include Them in Every Conversation

Yes, we know you want them to know you're talking about them but it's not necessary to include their handle in every conversation, every response, every tweet throughout your day. Fans who are reading an artist's timeline don't want to see your conversation with @Fan123 @WhoCares119 @ITalkAlot419 @OMGWTF about how dreamy he is or how you made the coolest sign to take to the next concert. Keep some conversations just between you and your friends, unless you are talking directly to the artist or have already started a conversation with them that included a response from them. It's like talking about someone and hoping they overhear you, not cool and again, it's overkill and is a HUGE turn off.

Don't Talk Negatively

Talking about someone negatively will connect, but not in the way you hoped. Even though you may think telling an artist  things like they "look tired", "need to rest", or "sounded a little off" at the last performance is being helpful or concerned, to a lot of them, it comes across as negative. I'm pretty sure they already know they're tired and know they sounded off, no need to tell them. Try to keep your tweets positive, constructive. Negative tweets will never get you anywhere except blocked.

Offer to Help Them

Yes, most already have a TON of help getting their music heard, but the newer artists don't. They depend on fans to be their first point of contact. Tweet them and ask them how you can help, what do they need from you to promote their music? Offer ideas. Be proactive. Let them know if you have a venue in your area you'd like to see them play or an event.

Don't Demand or Hound Them

They're people just like you, they just have a different job. You don't like it when people demand that you do something, return the courtesy online. Don't beg for follows, give them a reason as to why you're a good person to follow. What makes you so interesting that they should follow you? Just because you followed them doesn't mean they're required to follow you back. If they haven't responded to your tweets, don't constantly ask them "why are you dissing me?", "what did I do wrong" or "why don't you like me?" That comes across as needy, clingy and desperate and while it will attract their attention, it will do so in a negative way. You'll become known as "that person" and none of us want to be "that person".

Just Be Nice and Talk, Be Yourself

Tweet a compliment, a thank you, a song lyric of theirs that means a lot to you, something that makes them want to respond. Kindness will work so much better than pressure or being annoying. Stand out in the Twitter crowd, don't blend. This is your chance to connect and even though the changes are remote, maybe even really make a friend of your favorite artist. Respect them and they'll respect you.

Enjoy your experience, don't stress over it. Twitter can be a fun place if used correctly.

- Jenn

Follow Jenn on Twitter at @LovinLyrics

AS AN ARTIST, YOU HAVE TO CLOSE THE SALE

As an artist, don't just promote your product, it's necessary in today's world to promote your personality and your purpose. Fans need more than a sales pitch, they need a connection, they need engagement. Think of getting a call from a phone salesman, you don't want to hear it, right? Fans are the same way. They don't want to just hear "buy my new cd", "go to my show", "buy my cool new t-shirt" or "I'm #41 on Reverbnation", they want a reason to do these things and it's up to you to engage your customer, to make them want to listen to your "Sales Call". Don't get hung up on, close the sale!

-  Jenn

#ARTISTTIPS - GOT FANS? WANT MORE OF THEM?

Many unsigned artists are creating some of the best music, but without the help of a label, have no idea of how to reach and increase their audience. It can be done, just look at Florida Georgia Line. They started as independents and put their focus into building their fan base before even trying to go to radio. If you don't have a solid following of supporters behind you, all the radio play in the world isn't going to matter. Start with the foundation and build it from there. Radio is gonna be there so don't stress about having to get radio play first, build the fan base and do it right, it will come on it's own.

It's really common sense, if you want to be heard, you have to put yourself out there and these days, that means social media and personal connection. Yes, it's a time sucker, yes, it can be annoying, but yes, it makes a valuable difference.

1. Music + Quality = Promotions Worthy Product

You have to put out music that people want to hear and want to tell others about. Put out a product you're proud of, that you care about. Make sure it's up to par as far as production and quality. Make sure it's "promotion worthy". This is YOUR career and YOUR reputation, those are two things always worth the most money you can afford to spend and always worth the effort.

2. Establish An Online Presence

Many artists seem to grasp the reality that in today's market, you have to have an online presence via a website and social media. It's great that they understand but are they making the most of it? The saying used to be, when referring to children, "they should be seen but not heard". When it comes to artists trying to get their music out there, the saying changes a little to "you have to be seen to be heard."

Social media is a tool that artists today are blessed to have access to. Artists as little as ten years ago didn't have the luxury of getting to know their fans and actually having a way to personally reach out to them, to build a relationship beyond just sales, radio and magazine interviews and TV appearances. Now you can reach out to millions of potential fans at once and that's huge for potential growth! You have these amazing FREE tools (Twitter, Facebook, Google+, Snapchat, Instagram, Tumblr and so many other websites), use them to your advantage. Consider social media the bridge that connects you to the world because that's exactly what it is. Without it, you're stuck and aren't gonna move much.

3. Enough with the SPAM and Over Indulgent Self-Promotion

We know you're hurting for promotion and have to do it yourself, but no one wants to be bombarded with 25 emails a week saying "come to my show, see my new tshirts, hear my new song." Sending out never ending self-promoting SPAM is a surefire way to lose new fans. Likewise, when you're online using Twitter or Facebook, there is no need to promote the same news over and over again, to promote the same show more than a couple of times a week, or to keep telling fans that "I'm #110 on Reverbnation." We know. Don't overkill.

Along the same lines, when you're sending your music to bloggers, industry reps, etc, be thoughtful in how you present yourself. If you send an email or online message, tweet, whatever and it starts off with "Here's my new song" or "I'm the next big thing", guess where it's more than likely gonna wind up? The garbage or recycle bin. Introduce yourself, ease into it without smacking the reader in the face with link, video or file. Let them know who you are, what you've done and why they should listen to you. Consider yourself a product. You have to pitch your product, make it attractive and make people want to buy your product. Would you buy a product you knew nothing about?

4. Feature a Regular Webisode, Artist Blog or Just Post Random Fun Videos

Keep fans in the know, keep them in the middle of your loop. Artists like Lady Antebellum, Florida Georgia Line and Chase Rice do regular webisodes on the road that feature highlights from that week's show and special events. Fans LOVE this. It gives them an insight behind the scenes and let's admit it, we all like to be a little nosey. Craig Campbell does a regular "Craig Cam" that even features his family from time to time, this is going over great with his fan base. Steve Azar does a "What's in the Pot" feature from his kitchen. Brett Eldredge posts some of the funniest videos out of the blue and he is hysterical and keeps it fun. If you can't do video, just write a blog and let fans know what's going on, interesting things that they might have missed or that happened at a show or just to thank them now and then.

Here is an example of Brett Eldredge's "Sing It Wednesday" Webisodes


5. Be the Fan

View yourself from the fan's perspective. Would you honestly be interested in what you're doing? Would you find your website appealing, your tweets engaging, your Facebook posts worth commenting on? Do you take the time to get to know your fans? Do you read THEIR timelines and keep up with THEIR special announcements like birthdays, weddings, engagements, deaths in the family? Do you acknowledge these? One or two days a week, put yourself in their shoes and read the things they're putting out there whether it applies to you or not. If you see an engagement announcement, wish them the best of luck. Send random fans a simple "hi, just wanted to thank you for all you do" tweet or post on Facebook. If you can take the time to tweet about the latest news, your new show, etc, you can take the time to engage with them one on one. It's not hard to do and it's worth your time. If someone tweets about you, acknowledge it with a thank you. Every tweet eventually leads to a record sale or a new fan somewhere down the line. It's basically virtual sales for you. Your fan is your biggest promoter.

6. Don't Rely on a Social Media Manager 24/7

If you're going to take the time to have an online social media account, take the time to participate and engage personally. There is no bigger turnoff than a page that is obviously run only by a social media manager. It's so impersonal, obvious to fans and too "starched white shirt" stiff. We all know you're busy, fans are just as busy as you but still find time to tell people about you. You can take a few minutes a week to tweet, it's only 140 characters and takes less time than drinking a single beer.

7. Enjoy Your Fans!

They're mostly great people, just wanting to help you, that see something special in you. They see something so special in you that they're willing to drive hours just to see you in person, they spend money that should be spent elsewhere on your shows, your merchandise. Hold fan participation events like online chats, video hangouts, interactive contests, pick out random fans at each show and upgrade their tickets to front row or grab a few and invite them backstage and take them to catering to sit down and grab a bite to eat and talk for a few minutes. Do something other artists aren't doing, make yourself a fan favorite just by showing them that you enjoy them.

If you want to be know, you have to let people get to know you and get to know them. It's a reciprocal world out there now. Take part in it, have fun, be the artist that fans want to tweet and connect with. Don't be the artist who never responds, who never posts, who never makes an effort to connect with the very people who keep you going. They're your biggest promoters, so you need to give them a reason to talk about you.

- Jennifer Smith 
Follow Me on Twitter at @LovinLyrics

#FOODFORTHOUGHT - SOMETHING TO CHEW ON: TIPS FOR NEW ARTISTS

#FOODFORTHOUGHT - Chew on this for a minute if you're a new artist struggling with the implications of which way to go, how to get it done, and what you need to do ...

Take your blinders off -- Don't head right out of the gate with your "radio play" blinders on. Don't keep "chart chasing" in your mind. Start out slow and build your core audience first, those who are gonna start talking, those who are gonna start posting and tweeting about "have you heard?". You have to make a connection first in order for your audience to expand. If you're honestly good and have the right people in your corner and the right financial backing, radio play will come and if not, that's ok too. Just because radio says it's good, doesn't make it the gospel. It may be the most popular breed in the competition, but that doesn't always equal "the best in show" when it comes to the ears of listeners. 

Pick Your Team - Make sure the people on your "team" are REALLY on your team and doing what you're paying them to do or what they've agreed to do. Make sure they're reputable, that they're representing you in the best positive and possible light and that they're looking out for YOUR best interest, not theirs or their wallets. Do your research, ask around, talk to other artists who have worked with someone that's offering to help you. This is YOUR career, YOUR music and YOUR reputation on the line.

Don't sell out  - It's great to want to  make a buck or a million, but don't sell your soul or your integrity as an artist to do it. Money and fame might make you feel good for awhile but it can also have the complete opposite effect in the long run. Remember who you are, why you love music, the kind of music you love and why you wanted to be an artist. Your style may not be Top 40, but it's yours and not a copy of every other artist. Stay true to you.

Strike a chord  - Engage with potential fans. Go out and introduce yourself, don't be scared of being personal with people, telling them why they should listen to your music . Social media can be your friend if you handle it the right way. Avoid postings that might cause controversy such as political bashing, talking negatively about other artists, using foul language and constant oversaturation of self-promotion. Posting about shows and upcoming music releases or videos is fine, but don't do it over and over to that's all potential fans see on your timeline. Vary the posting topics and MAKE it a conversation, include your fans, talk TO people, not AT people and above all, be friendly and approachable.

Keep playing music that matter - both to the listener and to YOU!

Follow me on Twitter at @lovinlyrics

IS YOUR BLOG OR SOCIAL MEDIA PAGE WORTH READING?

Are you considering blogging, tweeting, or any other social media? Think about WHY you're doing it. If you're doing it to promote a cause, market a product or even market yourself, make sure you're not jumping in blindly and that you'll get a good return investment on your time. This means take time to consider HOW you're going to do this to reach the maximum amount of people and to make your blog or social media account appealing so people will talk and send other people your way. 

1.) Connecting with People - The most important, and really the whole point, of a blog or social media page is to connect with people, to share ideas. You have to be willing to connect with people personally in order to really make your blog or page work. Social media is just that, social. Take the time to respond to people, to reply to their posts or blog entries and don't just sit there letting them do all the talking and responding. Social goes both ways, be sure you're doing your part to keep their interest.

2.) Familiarization with Your Audience: What kind of audience are you looking for? Do you want people who actually care about what you're doing, who are interested in the same things you're blogging and posting about? Put yourself in your reader's shoes. What would YOU find interesting in a blog about *insert your cause here*? Do you like bloggers who stick to the script and stay professional or do you like bloggers who show their personality and throw in things that aren't always on course but still keep your attention? Consider more than just yourself when it comes to writing and posting, consider your audience first.

3.)  Timing of your posts: If you're posting an article such as an event review or a music review, post them as close to the end of the event date or the music release date as possible to keep them current. No one wants to read about an event that happened 3 months ago or a single that's been at radio for 6 months already. People want current, they want to be kept up to date. If you find that you want to write about something that's already happened but time has put you too far behind so it's not relevant anymore, move on and post about another upcoming event, current news story, or music release that is relevant.

4.) Be Authentic: No one likes a poser and someone who pretends to be what they aren't. It may not be evident to them at first, but eventually they catch on and you'll find yourself the center of lost interest. Talk about things that you like, not just things that you really don't know anything about. Blog about things you're passionate about, things you really want other people to know about. Are you known for your sense of humor? Infuse your posts with your personal sense of humor, don't be afraid to be funny. Are you deep and thoughtful? Then be that way in your posts. I prefer to think of what I post as things I would say in a conversation with someone. That's all social media and blogging are - a conversation with others. Keep the conversation worth being involved in. Keep it honest, keep it real and keep it delivered with the best of intentions or they'll keep moving right past you to someone who does.

5.) Content: Ahhh content. A small word but huge in the fact that what you post can make or break you. Be considerate of what you post and consider that you're showing this to the world and it will ALWAYS be out there long after you're gone. Is it something you'd want your kids to see? Is it informative as far as your cause? Will it help someone? Is it entertaining? Videos and images seem to gain the most interest and you'll find that more people tend to share these with others. Keep your posts "vivid to the imagination", informational, and complete. Don't blog or post something that you haven't fully proofread or fact checked. Don't simply repost an article that a celebrity has passed away, make sure it's factual. There are way too many hoaxes out there and when you repost without researching first, it chips away at your credibility. While on the subject of reposting and retweeting, don't just repost everything you see. Only repost if it genuinely interests you. Not everything needs to be reposted. Don't be a regurgitator, be an originator. Don't just blah blah blah. There is no bigger turnoff than someone who just rambles with no point and no reason. Don't be one of THOSE bloggers. Stay focused, have a rhyme, have a reason.

6.) Draw Them In: The title or opening sentence of a post means everything. Make it enticing, make it interesting, don't give away all the info in your opener. Make them want to read more, keep them guessing. Catch their interest right away in a few words.

7.) Reference your Posts: If your blog post includes information from another blogger, website or publication, reference them properly. Don't use information that isn't yours without proper credit. Same with photos and videos - credit where they originally came from. Do the same with social media reposts - include the original source.

8.) Keep up With Comments: Always respond to comments, good, bad and ugly. Don't respond negatively, but at least make it know that you've seen and read the comment. The reason people leave comments is to let you know they took the time to read your blog/post, take the time to let them know you read their feedback.

9.) Ignore the Internet Trolls: An internet troll is someone who has nothing better to do with their time than complain, be mean, finger point, and just be an asshole. Sorry, but that's the best term to describe them. If you add fuel to the fire by acknowledging their rudeness, it just makes the fire burn hotter and longer and doesn't make you look any better than the troll by engaging in back and forth, argumentative conversation. They live for this, they live for conflict. Avoid it. Block them and move on.

Keep things are genuine as you can and you'll be surprised how quick your audience can grow. Surround yourself with an audience who has a genuine interest and cares about your subject matter and your numbers will grow organically on their own. Speaking of organic, your blog or social media page is like a garden - keep the weeds out and it will flourish beautifully.

___________________________________________________________

FINDING YOUR WAY THROUGH THE TANGLED WORLD OF TWITTER ... A LITTLE BIT OF "TWITTIQUETTE" GOES A LONG WAY

Twitter can be a confusing world of 140 characters or less, follows, replies, retweets, reposts and other strange lingo and etiquette for some people. For those who are just starting on Twitter or those who have been on and just aren't getting it, here are some hopefully helpful hints to tweet your best and enjoy the connection! These aren't steadfast rules by any means, just personal tips that I personally find helpful and think some of you may as well.

1. BEGGING FOR FOLLOWERS IS A NO-NO ... 

Do you beg for friendship offline? Chances are you probably don't. This is no different. Begging is frowned upon no matter whether it's online or offline and on Twitter, it's definitely not something you want to do. Not only will it not get you followers, it will get you blocked and your name will get around in circles. Don't be "that person". It's not a good thing and it's annoying as hell.

2. IF YOU WANT FOLLOWERS, YOU NEED TO FOLLOW TOO

Do unto others as you would have them do unto you, right? Yes. When someone follows me and I see that they're following 3 people but have 1500 following them, that tells me one thing - it's all about them. Granted, you don't have to follow every person that follows you, but take the time to check out bios and read timelines of those that follow you, you might find that you're missing out on some great people to follow back. One other thing, just because you follow back doesn't mean you've committed yourself to constantly tweeting that person, it means that you've found them interesting enough to keep up with what they're posting from time to time. You can tell by a glance at someones profile and their timeline whether it's someone you want to invest your Twitter time in.

3. THINK BEFORE YOU TWEET

Don't tweet out negative things about someone else, that makes you look like an ass, not them. It also says a lot about you. Other things you may want to reconsider before posting - off color jokes, pics that are too sexy, too much personal information about yourself, your email address or phone number, photos of abuse whether it be animal or human, or photos of your latest bloody injury. Just keep in mind that everyone sees these, not just certain people.

4. AUTOMATED MESSAGES ARE IMPERSONAL - TRUTH BE TOLD, THEY JUST SUCK

While it's nice that you want to ensure you acknowledge everyone that takes the time to follow you, these automated messages saying stuff like "Thanks for following. Be sure to follow me on Facebook and Instagram too" are just impersonal and personally are a turn off. Twitter is about connecting, so if you want to really make a connection, take the time to tweet 140 characters of gratitude and address the follower personally. You'll make a much better impression instead of giving off the impression that you're too busy to respond personally or that you don't care to.

5. DON'T RETWEET EVERY SINGLE TWEET THAT MENTIONS YOU

When you retweet every tweet that's about you, it says just that "hey, this is about me! Look who's talking about ME!". Follow Fridays are terrible for it! Take yourself out of the equation and post your own #FF with those people instead.

And speaking of #FF, don't just tweet a random list of names. Choose a few and tell others WHY they are worth following and why you choose to recommend them as great people to connect with.


6. NOT EVERYTHING NEEDS TO BE RETWEETED

Please don't retweet everything that comes across on your timeline. Retweeting is there for posts that you think other Twitter users want to know or something that would appeal to them. The fact that your friend's daughter got caught having sex with her boyfriend isn't something that needs to be retweeted. As a matter of fact, those things should be sent in direct messages.  Also, everything that mentions your favorite celebrity doesn't need to be retweeted either, keep it to the most important informational tweets, not that he/she just ate a Taco Bell burrito.

7. LIMIT YOUR DIRECT REPLIES TO THAT PERSON, NOT EVERYONE

If you see a tweet that involves more than one person and you find yourself in the middle of the conversation, once the conversation changes, don't continue to include everyone in all of your tweets. For example, if 3 people are talking about something and you decide to jump in the conversation and say hi to 1 of those 3 people and ask how their mom's doing, don't include the other people in your tweets. I've found myself caught up in a conversation between 2 people that were talking about how well someone filled out their Wranglers just because I originated a tweet about an upcoming show. I finally had to ask them not to include me in that conversation.

8. RESPOND TO TWEETS AS MUCH AS YOU CAN - SAY THANK YOU

Again, Twitter is about connecting. If you don't respond to those that take the time to tweet you or about you, why should they continue to do so. You've got time to tweet about your work out, that cool outfit you just bought, your weekend plans, your kid's acceptance to college, your dog's latest funny picture, and other things, you have the time to say thank you and acknowledge that someone thought enough of you to tell others. Say thank you and let them know you appreciate it. Start a conversation, agree with something someone has posted, let them know a quote they posted meant something to you - JUST CONNECT!

9. NOT EVERYONE IS GOING TO RESPOND TO EVERY THING YOU TWEET

People seem to think that everyone is on Twitter 100% of their day. People have jobs, families and other responsibilities. Some people have their tweets on scheduler and aren't sitting at their computers or on their phones personally tweeting. People aren't going to respond to everything you post or tweet them, especially celebrities. Keep in mind that celebrities have a very limited window of personal time and when they are able to get onto Twitter, they have hundreds if not thousands of tweets a day that they see. Sometimes you're going to get overlooked, it's part of Twitter life. Don't get offended and don't take it personally, chances are your tweet was lost in the shuffle or they just honestly didn't have time to respond. You're not the only one and trust me, it's not personal, unless your tweet was of a questionable nature, then it may have been ignored, but most of the time it's just overlooked or there was a lack of time to respond to everyone. There's no need to hound someone to death to respond to your tweets, that's going to have the complete opposite effect of what you want to happen and will get you blocked. It also makes you appear to have issues that only a high paid therapist or medication can attempt to fix. Again, don't be "THAT PERSON".

ONE SIMPLE WORD CAN BE THE MOST IMPORTANT WORD YOU'LL EVER SPEAK

One simple word can change so many things - "hello." Just saying hello and acknowledging someone can open so many doors. Never overlook anyone, people are your best investment and relationships pay back incredible dividends. Don't be afraid to take a chance on someone, especially someone you might never have paid much attention to or someone you may have misjudged based on assumptions. One person can change your entire life. How many chances to change your life have you passed by all because you were too busy or just didn't think to say hello?

If you're an artist, say hello to your fans. You should never be "too busy" to acknowledge anyone. If someone tweets you, tweet them back. If they say hi to you at a venue, say hi back and shake their hand, thank them for coming and for their support. NEVER pass by an opportunity to connect with those who never pass by an opportunity to support YOU!

CAN I HELP? HOW ARTISTS AND FANS CAN HELP EACH OTHER ...

I've noticed, as a promoter, that some people get offended when you offer to help or they give you the brush off "I'll let you know" and then you never hear from them. I've also come to realize that most of the time, when someone wants to help you, it's not necessarily that they think you need it or that they know something you don't, they simply see something good in you and want to be a part of helping others see that as well.

*Knock Knock!* ... Enter the eager music fan.

Yes, there are those few "borderline stalker" fans out there that do what they can for an artist because they have some deep rooted fantasy that they'll meet, become friends or maybe even BFF's and that this artist will not be able to function without their input or opinion, but for the most part, from my own experience, I've realized that the majority of fans just honestly love the music and see something special in the artist that they want to be a part of seeing them become a success and get their music the recognition they know it deserves. As an artist, let them help if they offer (even in some small way, let them think they're helping you even if it's not in an official capacity.) Fans are your biggest allie and at the same time can be your biggest downfall, depending on how you treat them and whether you include them or not. Fans are your biggest promoters, your best promoters because they're not taking a chunk of your paycheck and they're buying your merchandise, your music, your concert tickets and telling everyone they know about "this great artist" because they believe in YOU, they believe in your music and you have somehow touched them in some tiny or even some huge way. Respect them, ask for their opinions and their feedback. Let them participate in fan driven projects. The biggest way you can "let them help" is to engage with them, communicate with them and thank them for their help. Let them know it doesn't go unnoticed or unappreciated and that, just as they find time for you, you can find time for them. That is the best way to keep them promoting, keep them buying and keep them talking. They are your biggest and best source of getting your music heard and keeping you in the public eye and in the public's ears.

- Jennifer Smith - Lovin' Lyrics Music Promotions

THE MUSIC BUSINESS 3.0: FROM THE PERSPECTIVE OF A NEW ARTIST

Artist Contributor: Adam James 

Twitter: @adamjames4real
Official Website: http://adamjamescountry.com

There probably hasn’t been a more confusing time to be in the music business since its inception in the early 20th century, but the good news is, there’s also never been an easier time to MAKE A LIVING playing music. As an artist/songwriter/producer who’s been at it for awhile, I can attest to all of the above. Below are a few things I’ve learned; some of these are just my opinion, but hopefully they’ll make you think.

You Don’t Have To Be A Rock Star To Be A Musician 

(and you don’t have to be a musician to be a rock star) 

A lot of artists are under the impression that unless you’re a household name, you haven’t made it, which is patently not true. In fact, the chances of you being the next Katy Perry, Tim McGraw, or (insert your favorite big name act here) are about as good as you winning the lottery, being struck by lightning, or winning the lottery while being struck by lightning. With all the tools we have available to us today, booking tours (IndieOnTheMove.com), distributing your records (iTunes, TuneCore, etc), and finding additional income streams (SoundExchange) is easier than ever. There are plenty of people you’ve never heard of who are making comfortable livings as professional artists. All it takes is the will to do it.

Have Multiple Income Streams

Chances are, you won’t make enough touring/selling records, at least not at the beginning. Having other things you can do well, be they playing as a sideman for another artist, designing websites, even having a part time day job, is a good idea. As romantic as the whole starving artist thing sounds, it sucks, and you probably WILL do it for awhile.

Streaming Is The Future

Look at Netflix. How many DVDs do you buy anymore now that you have Netflix? Services like Spotify are going to become the way most people experience music, so if your music isn’t on one of these (or all of these) services, make sure you get it up there next time you release any material (TuneCore can help with this, among others.) People gripe that they don’t make much money via streams, but as the services get more widespread that will likely change, and if you’re only thinking about it from a money perspective, you’re missing the point. People can hear your music without having to pay, ad supported, and it will make you money. Granted, not much money, but when has the revenue from recorded music ever been a sole source of income for ANYONE who didn’t have to go to court and sue people to get said revenue (I love you Tom Waits)? 

Spotify Explained: http://bit.ly/QSl23v

Make Music. GREAT Music! 

We all know when a song isn’t what it could be, and if you know that, then your listeners will certainly know. The days of album filler material are over (thankfully!) so make sure every song you put out is killer, especially now that one song may be all anyone ever hears of your catalogue. It doesn’t matter how many Twitter followers you have or how many Facebook Likes you’ve got if your music isn’t fantastic.

Don’t Move Too Fast

If you’re like me, you’re never satisfied at the pace at which your career is moving. But at the same time, you’re growing, working up to the shots you’ll get someday, so that when you DO get them, you’ll be ready. Don’t go after a publishing meeting before you have a ton of great songs. Don’t court label executives until you have a good sized following built up. Enjoy the journey, because you only get to do it once.

Get Rejected!

This may seem counter intuitive, but if you’re being told no, it means you’re putting yourself out there, and in a law of averages, eventually, you’re going to hear a yes. Even though a yes is the ultimate goal in any situation, hearing a no at least means you’re putting yourself in situations that could potentially be the outcome you want. I knew a guy who would strive for 7-10 no’s a week, because that would also mean he’d likely get at least 2-3 yes’s.

Learn About The Industry

The music business seems like war sometimes, and knowing a lot about it is one of the best ways to help set goals, know what has and hasn’t been done, and possibly even avoid being screwed. Resources like The Lefsetz Letter (brutally honest sometimes, but always worth reading, subscribe by going to www.lefsetz.com), Performer (www.performermag.com), and MusicClout (www.musicclout.com) all are great places to learn more from people who are in the industry.

You WILL Get Screwed

It’s going to happen to you like it happens to everyone, so know that when it DOES happen, you’re in good company. Every household name artist has been screwed in one way or another. Do your best to learn about the industry and you can minimize the damage and hopefully spot potential shysters coming a mile away.

Don’t Be An Asshole

This is possibly the most important piece of advice I could give. NOBODY likes an asshole, even other assholes, and in the music business, word travels fast. You can lose gigs, work, and deals if you’re perceived as difficult to work with. Treat people the way you’d want to be treated. I don’t like a lot of Luke Bryan’s music, but damned if I wouldn’t like to sit down and have a beer with the guy. And if I were booking a festival, he’d be the top of my list if only because he’s reputably easy to work with, and he draws. Conversely, I have a lot of musical heroes that I hope I never meet because they’re probably assholes. So don’t be one.

If You Haven’t Thought About Quitting, You’re Not Really Doing It

Someone told me that once. We all have those days where we wonder why we bother doing what we’re doing. But the good news is that, in the music business, the potential that you’ll get to do what you love, meet great people, and travel to fantastic places is high. Don’t let the peripheral stuff get in your way. Above all, music is supposed to be FUN! They call it PLAYING music, rather than WORKING music for a reason. If it’s not fun, you’re doing something wrong.

There it is! I hope I gave you some ideas, insight, and maybe even answered a few questions. If not, tell me how much I suck by tweeting me at @adamjames4real

RADIO PROGRAMMERS GIVE ADVICE ON RADIO TOURS: HOW TO MAKE A MEMORABLE IMPRESSION

Saw this great article in today's issue of Country Aircheck and thought I'd share ... if you're an artist headed on your first radio tour or you've done a hundred, this advice comes right from radio's top honchos. Find out what will make you memorable in a good way and in a not so good way. Just go in, be yourself and be proud of your product. Don't oversell it, don't undersell it, just make the sale.

Source: Country Aircheck
Writer: Russ Penuell

An artist’s first radio tour has the potential to set the course for their entire career. If it goes well, it’s often a predictor of good things to come. If it doesn’t, well, at least radio folks get a fun story to tell. Country Aircheck spoke to a few programmers about how to keep (and how not to keep) artists in the former category, and why it all matters in the first place.

“Ownership is a powerful motivator for me,” says WQDR/Raleigh PD Lisa McKay. “I love knowing I was a part of an artist’s success story because it makes me feel invested as they become superstars.”

KCYE/Las Vegas PD Kris Daniels, who likes to involve listeners, agrees. “If I’m investing in an artist I like to see and hear the whole package,” she says. “When labels and radio stations can introduce listeners to a new artist and start building that relationship, it is good for everyone. The only time a radio tour doesn’t work well is if there is an artist without a personality, which rarely happens.”

WKLB/Boston PD Mike Brophey suggests a rough recipe for pulling off a great visit: “Tours that stand out have artists with robust personalities, great musicianship and commercially viable music
that I can hear more than once,” he says.

Getting out of the station can help. “My favorite time is on the bus with the artist,” adds McKay. “It’s nice to connect one-on-one and have some insight into what makes them tick.”

Practice makes perfect. “Work on the performance just like you would work on a concert tour,” says WMIL/Milwaukee PD Kerry Wolfe. And for labels, Wolfe says, “School the artists and players on the market.”

Finally, do your homework. “This artist isn’t around anymore, but they had a song that included our city’s name in the title,” recalls Daniels. “When the artist and team came in with a promotional shot glass showing the title of the song, the city’s name was misspelled. Details matter.

First impressions are important, especially first first impressions. “I remember a visit many years ago where the artist looked like they just fell out of bed,” Brophey says. “Poorly dressed, no makeup and functioning on fumes with no energy. I know it’s radio, but at least make an effort to look your best. Impressions are everything."

That’s not all to keep mind. “Less effective visits are ones where the artist isn’t really ready for the grind of a radio tour,” he continues. “These manifest themselves as nervousness, lack of dynamic personality, not playing ‘hit’ music, being late or even early, staying too long, or spouting off about some controversial subject. Oh, and not laughing at my jokes is a cardinal sin!” Among other things, take it easy on the rug-cutting. “One artist came by and didn’t have particularly good music and at the end broke into [Golden Earring’s] ‘Radar Love’ and began to dance around to room,” recalls Wolfe. “It was very uncomfortable. There was another who must have been told she needed to make eye contact with the PD and MD. It felt like she was burning holes in my soul or was out to have me for dinner!”

Other no-nos run the gamut. “It doesn’t happen often, but [it’s not good] when a rep puts you on the spot in front of the artist to see if you are going to add the song,” says Daniels. “Some are just too green,” adds McKay. “Forgetting words to their songs should never happen if they want to be taken seriously.” “But the biggest no-no is for radio stations,” warns KRTY/San Jose GM Nate Deaton. “We have a hard and fast rule: No phones. I can’t believe that people answer emails or texts during artist visits. No one in that room is important enough to have to look at their phone during that 20 minutes. It’s just plain rude.”

Sing-alongs can also be problematic. “One artist said they were too loud for the conference room, so we went outside,” Deaton says. “There was a kennel next door and as soon as he started singing the dogs howled for 20 minutes. The funny thing was he was so soft we could barely hear him!” Radio tours that go well stand out for different reasons. “Dustin Lynch had already performed in the market and had a following,” Daniels says. “Several listeners asked if they could come in and listen, so I cleared it with the label. He made the listeners happy, and when he came back to perform an acoustic show for us his following in the market had grown even more.”

Rascal Flatts stuck out in San Jose. “We had a receptionist who was particularly rude and sent a call to our promotions director in the conference room in the middle of Rascal Flatts set,” explains Deaton. “Gary [Levox] stopped mid-song, answered the phone, asked if Susan was [in the room], waited for her to finish [with the caller] and then picked up on the exact note they stopped on! It was the funniest [visit] ever. “ McKay has favorites, too. “Taylor, Lady A and Gloriana were all amazing,” she says. “Whether it was sheer superstar power or talent, the key was that there was an obvious something special that was immediately recognizable.” “Hunter Hayes is another,” adds Wolfe. “He brought all his instruments and re-created the single right in front of my eyes!” “Some artists and bands transcend the acoustic environment,” Brophey says. “Maggie Rose and her band is like that. The musicianship is outstanding and leaves quite an impression. That becomes part of the equation when thinking about adding their song.”

Ultimately, radio visits set a very important foundation. “I know they are expensive, but radio tours are a great way to get introduced to someone new,” says Deaton. “Some of my best relationships started with that first tour.” Brophey adds, “ An uninteresting radio visit sets an artist back a couple of steps. It’s not the end of the world, but it makes a difference.”

Tip to New Artists ...

Wanna draw a crowd? Name your band "FREE BEER". Your show posters will say:

"FREE BEER" Tonight at 8:00pm!

You'll draw a crowd alright! HA!